With the increase in people's travel frequency, accumulation of travel experience, and the popularization of informatization, various new and leisure travel methods such as self-driving travel, self-guided travel, and RV travel are emerging in endlessly. This kind of casual and relaxed travel demand is the best expression of national leisure consciousness in the tourism market. Led by the leisure trend, a large number of emerging tourism industry models and forms such as cruise tourism and urban leisure complexes have emerged in recent years, injecting new vitality into the tourism industry. Even traditional tourism forms such as rural tourism are showing a pattern of diversified development of multiple business formats.
The rapid development of tourism has not only driven the transportation, communications, catering and other industries, but also integrated it more and more extensively and deeply with other industries, giving rise to various new tourism hot spots and tourism forms: the integration of tourism and performing arts , gave birth to traditional tourist performances represented by Tang Le Palace and large-scale live performances represented by the Impression series. The integration of tourism and film and television has promoted the development of various film and television bases and also innovated the marketing methods of various tourist destinations. Tourism and The integration of the sports industry, with today's Olympic venue tours, sports facility tours, large-scale event tours, tourism and agriculture, forming different forms of tourism and industry integration such as leisure agriculture, sightseeing agriculture, farmhouses, etc., directly gave birth to industrial tourism and industrial heritage Tourism development.
Go Farm focuses on the integration of the rural service industry. It integrates farmhouse dishes, B&Bs, farms, villas, picking gardens, resorts, fishing grounds, farms and other rural tourism entities around the city to establish a national price comparison , evaluation platform, while providing urban residents with original ecological agricultural and sideline products. Go Farm&rd has received two rounds of angel and R-round investments, with a round valuation of 100 million yuan. It is expected to be put into operation in cities across the country in 2020, and to achieve the goal of a market value exceeding 10 billion overseas.
Contact information: (Mr. Lin)
Leisure agriculture promotion